It all started with a simple goal: to help a cleaning company expand its client base through strategic cold email outreach. Here's how I did it:
Setting Up the Instantly.ai Account: The journey began by creating an account on Instantly.ai, the perfect platform for our cold email campaigns.
Leads Generation: We got leads of our target audiences by leveraging lead generation software using advanced filter features to get desired demographics and audiences.
Buying Domains and Email Accounts: To ensure credibility and deliverability, we purchased multiple domains and I set up corresponding email accounts.
Domain Authentication: Next, I authenticated the domains, setting up SPF, DKIM, and DMARC records to ensure our emails would land in inboxes, not spam folders.
Domain Warm-Up: I then initiated a domain warm-up process, gradually increasing our email-sending volume to build a good sender reputation.
Campaign Setup: With everything in place, I carefully crafted personalized email copy, designed to resonate with our target audience.
Running the Campaign: Finally, we launched the campaign, sending out 1.5k emails monthly.
The results were astounding:
* 87.7% Open Rate: The emails grabbed attention, leading to an exceptionally high open rate.
* 50+ Conversions: My strategic approach and compelling copy turned interest into action, securing over 50 new clients for the cleaning company.
This result shows excellent and well-crafted email copies and cold email setups.
The key to our success was meticulous planning and execution, combined with the right tools and strategies. This campaign not only boosted the cleaning company’s client base but also showcased the immense power of well-executed cold email marketing.
Need help with cold email marketing? Let’s chat and see how we can achieve amazing results for your business too!
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