When I talk about cold emails, people typically respond by saying, “Oh, really? I thought cold email was dead.”
And you know what, I’m not surprised.
Most people I’ve met who’ve tried sending cold emails fall short of any results. I mean, they’d be lucky if anyone even responded to their email at all!
Now the majority of people fail miserably with cold emails because nobody has ever given them a blueprint on how to make it work. But the truth is, cold email is alive and thriving.
Let me share some cold hard facts to show you what I mean.
𝐇𝐨𝐰 𝐌𝐚𝐧𝐲 𝐏𝐞𝐨𝐩𝐥𝐞 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐔𝐬𝐞 𝐄𝐦𝐚𝐢𝐥?
Studies have found that in 2019, there are roughly 3 billion users of email worldwide.
That number is only increasing as the internet becomes more accessible to the rest of the world.
𝐇𝐨𝐰 𝐎𝐟𝐭𝐞𝐧 𝐀𝐫𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐂𝐡𝐞𝐜𝐤𝐢𝐧𝐠 𝐄𝐦𝐚𝐢𝐥?
Not only that, but 58% of adults check their email as soon as they wake up, and the average person spends 4 hours per week opening, reading, and responding to email.
𝐖𝐡𝐚𝐭 𝐀𝐛𝐨𝐮𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚?
And even with the rise of platforms like LinkedIn, Facebook, or business communication tools like Slack— all of these platforms REQUIRE you to sign up using an email address.
𝘌𝘮𝘢𝘪𝘭 𝘪𝘴 𝘵𝘩𝘦 𝘣𝘦𝘥𝘳𝘰𝘤𝘬 𝘢𝘭𝘭 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘢𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘰𝘯.
And the best part? Sending a cold email is virtually FREE.
Let me explain.
𝐇𝐨𝐰 𝐓𝐨 𝐑𝐞𝐚𝐜𝐡 𝐀𝐧𝐲𝐨𝐧𝐞 𝐅𝐨𝐫 𝐅𝐫𝐞𝐞 𝐰𝐢𝐭𝐡 𝐄𝐦𝐚𝐢𝐥
If you were to open up your email account right now and send an email to someone you'd like to work with, think about how much that would cost.
Now, if you were to repeat the process of sending 20 more emails, how much would that cost then?
Okay, let's take it up a notch. If you were to send 100 emails every single day for the next 30 days, how much would that cost now?
I think you already know the answer here, but the price is always going to be the same... it’s FREE!
That’s right, no need to pay for any advertising or middlemen.
The only thing standing between you and your dream client is a simple cold email that’ll get you in the door.
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐚 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐧 𝐛𝐞?
Not only are billions of people checking their email every single day, but it’s practically free to send an email to ANYONE!
So with that said, it's clear that email is a platform that's here to stay.
If you need help with writing cold emails or running cold email marketing to get results, feel free to reach out to me!
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